Before you read: Why not listen to Pat Flynn on my newest podcast episode here! 🙃
I have been so excited to write about this. It’s also going to be the first time I deconstruct the strategy behind every video pitch I have ever sent.
Outside of them being easier (and more fun) than writing an email, video pitches have landed me spots on podcasts like Pat Flynn’s Smart Passive Income show, connected me with incredible entrepreneurs to interview on my podcast and I even received an email from the Editor In Chief of Cosmopolitan magazine…
Just from a video. 😳
But, I think the reason they’ve worked is because I took a different approach to what most people do. I wanted to develop a strategy that would not only get results but also (hopefully) positively impact the person who viewed it (regardless of the outcome).
Before we dive in, here is an example of one of my video pitches:
Ok here we go…
My ‘upside-down’ video pitch:
- Give value
- Tell your story
- Prove credibility
- The ask
1. Give Value
When it comes to video pitches, my goal is that it does not look like a pitch when it starts. I don’t mean that in a sneaky way, though! What I try to do is make it entertaining vs. the viewer feeling like they’re about to get asked for yet another favour.
No one wants that.
This part requires you to do your research.
For my pitch to Pat Flynn, I made a joke about the amount of emails he must get. Reason being, on his website he states that he gets about 400 emails a day.
You’ll also hear me bring up that I’m an only child. Normally that would be a completely irrelevant fact but, I also knew that he was one too so I made a connection.
What I want you to do now is ask yourself, what commonalities do you have with the person you’re pitching? The more personal and unique it is, the better!
- Did you grow up in the same area?
- Reading their about page, do you have similar interests or hobbies?
- Did you attend the same school or work in the same industry before you started your business?
- Do you support the same sports teams or like the same kinds of movies?
When you’re doing research, I find listening to their past interviews (whether that’s on podcasts, Youtube, magazines etc.) to be the best way to learn more about who they are on a personal level.
2. Your Story
Now it’s time to share your story. I love to include old photos/video clips in this section as I think it makes it even more relatable.
For my video, I was looking for an old photo of myself on a computer to show how I got started working with websites.
However, I could only find one and well, it was this..
But, I knew I had to find a way to make it work.
So, as you can see in the video, I decided to make a joke about it.
Ask yourself – what can you bring in from your story and past experiences to stand out?
Really take the viewer through your story to lead up to where you are now. And by doing that, you are then ready to move on to the next step which is..
Now, rather than just say how amazing you are and why you are uber qualified for everything you have ever done (slight exaggeration), try and see how you can tie in your achievements to the person you are pitching.
- Did they provide value that lead you to accomplish something?
- Did they inspire or motivate you to do something big?
Again, the point of this ‘upside-down’ pitch is to give value. Show the person how much of an impact they have had on your life!
For my video, I wanted to show how specific episodes of Pat’s podcast helped me in my business. Notice that it still shows my credibility and accomplishments but also acknowledges his work and what he has been doing?
4. The Ask
Leading up to this point in the video, can you see how the focus is all about the person you’re reaching out to?
But now, you can incorporate your ‘ask’.
The segway I use is simply by saying, “The reason I wanted to reach out to you was…” and then explaining what my goal is.
Oh, but wait.
A mistake a lot of people make here is asking without… (you guessed it) giving value.
You also want to explain why what you want will benefit the person you’re pitching, their audience etc.
In my case, I shared how my techniques had helped my students build their own websites and that I knew I could help the SPI community with that too.
Rather than, “Hi Pat, I want to talk about how to make a website because I’m a great teacher”.
I hate to say it but, honestly, I don’t think anyone would care.
Now, it’s time for the final send off. I like to say something like, “Regardless of if I hear back from you, I still really appreciate the work you are doing”.
This is so important as even if you have the world’s best pitch or topic, sometimes it just might not be the right fit for them.
And, that’s ok.
Know that it’s nothing personal or against what you are doing. And, by adding in that line, it also takes the pressure off the viewer from feeling like you only made the video to get a response from them.
So there you have it, my friend! That is the exact process I use to make my video pitches!
The anatomy of my ‘upside-down’ video pitch:
- Give value
What has the viewer helped you with? What impact have they had on your life?
- Your story
Find ways to connect your story and experiences to the viewer. Don’t be afraid to use old photos/videos of yourself.
- Prove credibility
Show why you are credible to speak about your topic and find a way to connect that with the viewer. Did they help you get to where you are now?
- The Ask
Tell them what your goal is (i.e. be featured on their show, interview them etc.) but, make it clear that you don’t need to hear an answer if it’s not the right fit.
Add your final send off and thank them for the work they do.
Wait! If you have 2 mins to spare… leave a comment below letting me know what your biggest takeaway was! 💁🏽